A spot on the App Store's featured lists can bring your app a lot more attention. With the release of iOS 18, Apple is introducing App Store Featuring Nominations, which make it easier for developers to put their apps up for consideration. Whether you're just starting out or improving an existing app, here's what you need to know to raise your chances of being featured in 2025.

New: App Store Featuring Nominations

Starting with iOS 18, Apple introduces the Featuring Nominations feature. It gives developers a direct line to the App Store's Editorial Team. This is your chance to show off your app's unique features, updates, or new content.

How It Works:

Access the Dashboard: Use App Store Connect to submit nominations one at a time or in bulk.
Categories to Choose From:
- New Content: Highlight major updates or fresh features.
- Enhancements: Show improvements to functionality or user experience.
- New Launch: Put a spotlight on your app's first release.
Draft Your Nomination:
- Include a clear description of the update, the publish date, and any relevant details.
- Use the "Helpful Details" section to share your app's story, accessibility features, or design highlights.
Notification: If your app gets selected, you'll receive a notification in App Store Connect.

How to Get Featured on the App Store

Apple doesn't share an exact formula. These steps can still make a real difference to your app's chances:

1. Let Apple Know About Your App

Submit your app details with Apple's App Promotion Form.
Tell Apple regularly about updates, new features, or major events (for example, seasonal promotions).
Plan submissions in advance to line up with Apple's editorial calendar (for example, holidays or global events).

2. Polish Your App Store Page

Your App Store page is the first impression for both users and Apple's Editorial Team.

Use high-quality icons, screenshots, and videos.
Optimize keywords and descriptions so people can find your app.
Use features like Promoted In-App Purchases and App Previews to show off your app's value.
Test and update your visuals and copy regularly to improve conversion rates.

3. Localize Your App

Apps that support multiple languages have a better chance of being featured in global markets.

Start by localizing your App Store page, then expand to in-app content.
Prioritize regions with the most potential users for your app.

4. Maintain High Ratings

Positive user feedback matters. Apple favors apps with high ratings and strong user engagement.

Use in-app prompts to ask for reviews at key moments (for example, after a player completes a level).
Respond to negative feedback quickly and improve based on user suggestions.

5. Align with Apple's Design Principles

Make your app feel at home on iOS:

Use native iOS components where you can, so your app feels consistent with the system.
Follow Apple's Human Interface Guidelines (HIG) for a polished, user-friendly design.
Support features like Dark Mode, Dynamic Type, and VoiceOver for accessibility.

6. Stay Ahead Technologically

Apple likes apps that use its latest technology. Consider adding:

ARKit: Augmented reality features.
Game Center: For gaming apps.
Apple Vision Pro: Support for Apple's latest devices.

7. Stand Out with a Unique Concept

Finally, your app should offer something distinct:

Solve a problem in a creative way.
Bring a fresh twist to a popular category.
Tell your app's story: what inspired it, and how does it help users?

FAQ

What is the new "Featuring Nominations" feature on iOS 18?

It's a tool that lets developers pitch their apps to Apple's Editorial Team directly through App Store Connect. You can submit nominations for new updates, features, or app launches.

How can I optimize my app for a better chance of being featured?

Focus on design, usability, localization, and user ratings. Keep up with Apple's latest technologies and tell Apple about updates regularly through the App Promotion Form.

What should be included in a nomination to feature an app on the App Store?

A detailed description of what's new, the expected release date, and any standout features like accessibility, design improvements, or unique functionality.

Getting featured on the App Store takes preparation and quality, and it helps to use the tools Apple provides. With these tips and the new Featuring Nominations, your app is one step closer to the spotlight.

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Get Your App Featured on the Apple App Store in 2025